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March 3, 2017

Venues go from ordinary to extraordinary with digital signage

Digital signage, whether this be in the form of LED, video walls or interactive kiosks, is breathing life, energy and attractiveness into pubs and clubs. Cutting edge technology is transforming ordinary sporting spaces into exciting environments that are elegant and unforgettable.

Placing digital signage throughout a venue is a brilliant method to improve customer engagement, lengthen customers stay times and in turn, increase sales. With the ability to update content instantly through a cloud based content management system, digital signage provides pubs with complete control of the venues displays. With the capability to easily add photos, videos, live websites, hashtags, RSS feeds, news tickers and social media feeds – screen content is unique to the venue, remains relevant and offers something fresh and new.

With an ever-evolving calendar of events and promotions, digital signage not only provides more compelling marketing over traditional static signage, but is a cost-effective solution. Let’s go through a handful of the potential options below.

LED 

LED signs can provide unique opportunities to attract attention and build ambience within a venue. Outdoor LED, whether it be placed on a building or within a pylon sign, has been rapidly increasing in popularity as it engages passing traffic resulting in increased walk-in customers. Indoor LED can add ambiance and functionality to venue entrances by displaying welcome messages, high impact animations, promotions, announcements and directions.

Digital Screens

Placing digital screens around the venue offers entertainment whilst improving branding with stimulating images and videos. The options are limitless with digital screens – whether you choose single screens or combine multiple screens to create a video wall. Each screen can function independently to display different content or can combine to boast that special image, video or promotion on an enormous vivid, vibrant digital screen. Perfect for a club venue, this enables the venue to display multiple live sporting events whilst also promoting upcoming events, specials, raffles and happy hours.

Digital Menu Boards

Unlike tired-looking static boards that crack and fade over time, digital menu boards enhance the customer experience through the combination of products with full-motion video along with the ability to up-sell and promote new items instantly. With menus that usually comprise of breakfast, lunch and dinner, digital menu boards can ensure venues don’t overwhelm customers through the use of day-part scheduling. Update menu items and change promotional content remotely and seamlessly with an easy to use cloud-based content management system.

Interactive Kiosks

Give your customers the ability to engage with your venue by offering a touch-friendly experience with an interactive kiosk. Our kiosks have an ultra slim design enabling them to fit seamlessly within any location and provide a wide range of functions including way finding, web browsing or self-service. Within large venues, wayfinding directories are essential to ensure a positive customer experience. Perhaps you could make the kiosk multi-functional and allow customers to browse through and purchase tickets to upcoming events; or display bus, train and taxi information – the opportunities are endless.

Motivated through enhancing overall experience, the progression into digital for pubs and clubs can be executed well when it remains customer focused. Understanding what drives customers to your venue then enhancing that through digital experiences could be key in ensuring their return business. Access to more sporting events, elevating music experiences or showcasing unique aspects of the club would assist in the overall social atmosphere. Digital platforms would allow for an easier integration and interchange between these customer draw cards. Service elements made more accessible through digital will also enrich customer experience from wayfinding, transport, location information and other promotions.

Going digital can open many new avenues to increase footfall, upsell your food and drink, promote upcoming events, and become the most entertaining venue in town.

As featured on TheShout.com.au

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